Digital Marketing has become one of the fastest-growing career options in India. Business owners now want their businesses to get online, and due to this, the demand for skilled digital marketers has increased exponentially.
Whether you’re a fresher looking to enter the field of digital marketing or an experienced professional seeking growth.
Understanding the salary trends of digital marketing in the year 2025 can help you to understand your career decisions.
Here, in this article, we will explore digital marketing salaries in India. We will cover the salaries at different stages and levels, specializations, and future Industry growth for digital marketers.
Also, we will discuss how you can maximize your digital marketing salaries in India in 2025.
Digital Marketing Salaries in India in 2025
If you’re a beginner who is looking for entry-level jobs in the field of digital marketing or considering pursuing a new and emerging career path then you must know the digital marketing salaries in India and how much a digital marketer earns monthly.
If you are fresher or at an entry-level level having zero experience in the field of Digital Marketing then for you a starting salary can be 10T per month, which increases by the time and by role in the future.
Now, let’s discuss the digital marketing career stages and how much they make with their specialization.
Digital Marketing Career stages and salary trends in 2025
We’ve mentioned the career stages and trends of digital marketers below also Digital Marketing salaries in India in 2025:
Entry-level digital marketer ( 0-1 year experience ): Fresher & Executive
A fresher or executive having less than 01 years of experience in the field of digital marketing can earn from ₹10,000 to ₹35,000.
- Digital Marketing Intern salary- ₹10,000 to ₹20,000 per month.
- Digital Marketing Executive salary- ₹20,000 to ₹35,000 per month
Early Career digital marketer ( 1-3 years of experience ): Analysts & Specialists
With decent experience in the field of digital marketing mostly in any specific area of interest, an average monthly salary can be from ₹20,000 to ₹50,000.
- Salary of SEO Executive- ₹25,000 to ₹45,000 per month
- Salary of PPC Analyst- ₹30,000 to ₹50,000 per month
- Salary of Social Media Executive– ₹25,000 to ₹40,000 per month
- Salary of Email Marketing Executive- ₹25,000 to ₹40,000 per month
Mid Level digital marketer ( 3-6 years of experience ): Managers & Strategist
As skills and experiences grow as a digital marketer, your salaries and perks also grow and can take you to manager and strategist roles from ₹50,000 to ₹1,00,000 per month.
- Digital Marketing Specialist salary- ₹50,000 to ₹80,000 per month
- Content Marketing Manager salary- ₹60,000 to ₹90,000 per month
- Paid Ads Manager salary- ₹70,000 to ₹ 1,00,000 per month
Senior Level digital marketers ( 6-10 years of experience ): Senior Managers and Strategists
Those who have mastered the skills in marketing and have senior-level experience with a strong portfolio become senior professionals who lead the team and drive marketing strategies to grow the business easily earning from ₹1,00,000 to ₹2,00,000 per month.
- Digital Marketing Manager Salary- ₹1,00,000 to ₹1,50,000 per month
- Growth Marketer Manager salary- ₹1,20,000 to ₹1,80,000 per month
- Performance Marketing Manager- ₹1,50,000 to ₹2,00,000 per month
Leadership Roles in top companies ( 10+ years of experience ): Director & CMO
Those professionals who have reached their maximum experience and highest roles in the field of digital marketing are/can be called directors or CMOs, who earn from ₹2,50,000 to ₹6,00,000 per month, which is the highest level in the industry.
- Head of Digital Marketing earns- ₹2,50,000 to ₹4,00,000 per month
- CMO (Chief Marketing Officer) earns- ₹3,00,000 to ₹6,00,000 per month
Note: These positions, Head of Digital Marketing/ Director/ CMO, are responsible for all the marketing activities in the organization, which involve lots of stress, responsibilities, and skills. That’s why these people make the highest salaries in the organization.
These figures show the highest digital marketing salary in India, which professionals and heads of marketing departments achieve with their skills and experiences.
Most common Job Roles in digital marketing with their annual CTC
There are some most commonly pursued digital marketing job roles that most people choose to enter the field of Digital Marketing. But, these skills are considered the most common and important skills in the field of digital marketing.
Why? Every business owner who wants to list their business owners requires a person or team who can handle their basic digital journey using these skills.
Below, we have mentioned some of the most common marketing skills that you can learn to enter the field of digital marketing. Also, we’ve mentioned the average fresher annual CTC that companies pay to their fresher trainees.
| Role | Annual Average CTC (per annum) | Roles & Responsibilities | Best Companies (by ranking) |
|---|---|---|---|
| Digital Marketing Manager | ₹9,00,,000 | Implement the company's digital marketing strategies to reach to target audience | Google, Accenture |
| Social Media Manager | ₹7,50,000 | Maintain the company's social media presence and run social media campaigns | droom |
| Website Manager | ₹8,00,000 | Handle the company website and solve all the errors | TCS |
| Content Manager | ₹7,00,000 | Look for companies strategic content to let the audience know about their product/ services | Google, Accenture |
| Influencer Marketing Manager | ₹6,00,000 | Build Influencer partnerships to promote events, products, services, etc | - |
| SEO Manager | ₹7,00,000 | Look for companies' SEO tasks, and handle rankings to get leads organically | - |
What Factors Affect Your Digital Marketing Salaries in India?
Now you are aware of how much digital marketing salaries in India are in 2025, and also how much a fresher can earn annually by choosing any specific skills in the field of marketing.
Now, we will discuss how you can increase your salaries, and what are the factors that affect your salary hikes in the field of marketing.
Also, we will discuss how you can increase your salaries with experience and what skills you need to opt to master the digital marketing skill set.
- Education required for the Digital Marketing Career.
Sometimes, having a bachelor’s degree/ postgraduate degree or certification in digital marketing is very mandatory in some companies. Note that you don’t have to obtain a bachelor’s degree or MBA to start your career in the field of digital marketing, you just need to know any one skill properly to get your first job in the field of digital marketing in India.
Getting a certification to start your career is also enough. Getting a relevant degree in business, marketing, communication or public relations is another way to enter this field.
- Digital Marketing Salaries in India with Experience
Your educational background and experience can help you to get high-paying digital marketing jobs in India. Experience such as your past employment, freelanced work, or marketing anyone’s business online.
Know that experienced Digital Marketers can be able to get high-paying salaries. You can earn a starting salary of ₹10,000 a month as a fresher and the highest salary you can get as a marketer can be ₹6,00,000 per month as CMO (Chief Marketing Officer) in top companies or top MNCs.
- High-paying Role in Digital Marketing
In the field of Digital Marketing, what role you are doing matters the most. For example, if you are doing SEO and your role is SEO Executive then the highest package you can earn is ₹6,00,000 per month which can vary depending upon the city, your experience, your strategies, or even your company.
Also, if you are handling Ads and your role is Ads Expert then the salary you can expect with minimum experience of 3+ years can be ₹1,00,000 per month + additional compensation (if your company provides) + bonuses.
Note: sticking in the same role for years and years will not help you to achieve senior positions in your or any other organization. Learning new skills can help you to get into senior positions such as Senior Digital Marketing Executive, Team Lead, or Manager, etc.
- High-paying Skills in Digital Marketing
Nowadays, companies are looking for Full Stack Digital Marketing candidates. And if you have multiple marketing skills (from SEO to Ads, etc.) can help you get higher earning potential.
Keep in mind that before applying for any job role you need to always read JD (Job Description) for required and preferred skills.
According to market research, the following job roles can help you get high-paying salaries. Which Includes:
- Strategic Marketing Executive
- Web Designer
- Search Engine Marketer (also called a Google Ads expert)
- Website Management Executive
- Google AdWordsExperts
- Which Companies pay more to Digital Marketers?
Salaries of Digital Marketers vary depending upon the size of the company, marketing budget, and business goals.
According to market research done by pioneer digitals, here are some of the high-paying companies located in India who pay a higher amount of salaries to their employees working as marketers:
- Accenture: ₹ 9,00,000 per annum
- Cognizant: ₹ 10,00,000 per annum
- TCS: ₹8,00,000 per annum
- Does the salary of Digital Marketers vary from city to city?
Yes, the salaries of digital marketers vary city by city. Pioneer Digitals’ market research notes that a digital marketing specialist working in a city like Bangalore makes an average ₹6,00,000 per annum. In contrast, a person with the same job role and experience in a city like Pune makes an average ₹6,50,000 per annum.
Other cities average income is mentioned below:
- New Delhi: ₹7,00,000 per annum
- Hyderabad: ₹5,50,000 per annum
- Kolkata: ₹4,00,000 per annum
What are the best practices for increasing Digital Marketing salaries in India?
As you get experience in digital marketing, you should empower yourself with the following practices that can help you increase your salary.
By doing the following things you can easily get a high-paying digital marketing package in companies and explore more options.
- Modify your Job Search Methods.
Keep researching the digital marketing job listings on various career platforms to stay updated with the job market.
You can refer to these questions to guide you in your research:
- What are the average digital marketing salaries for this job role in the market?
- What are the typical digital marketing salaries in India for this role in different industries?
- Which companies hire for this job role? And what do his employees give the company ratings for this job role?
- Get more skills and gain expertise in particular roles in digital marketing.
Getting a marketing education is always a good decision if you’re looking for a job in digital marketing or want to advance in your current role.
Learning new skills and market trends can lead to a robust CV, higher salary, and greater digital marketing exposure in your current organization.
You can refer to the following most common ways to get an education:
- Enroll in Courses ( free/ paid )
- Getting certified
- Get Industry insights and research papers
- Get freelancing work to enhance your skills and portfolio
- Build your Digital Marketing network
A solid network of digital markers can help you get ahead in the competition of getting placed in companies, by giving referrals. It also creates opportunities to learn new industry trends and build support systems.
You can refer to the following ways to build a strong network with people:
- Follow the creators on social media and reach out to them
- Join communities on the Internet
- Join professional organizations
- Participate in online forums and groups
- Join different groups on LinkedIn, Quora, Discord, Etc.
Conclusion
In the year 2025, the Digital Marketing Industry will expand to more than 1 trillion dollars. This means lots of businesses will need a digital marketer to promote their businesses online.
Here, jobs in the field of digital marketing will be available exponentially. It means this is the right time to pursue this skill and get your first job in the expanding market.
Anyone interested in the field of marketing can enter and get his first job with any job role such as SEO, Social Media Manager, Content Writer, Etc.
The starting digital marketing salaries in India in 2025 in the field of Digital Marketing can be ₹10,000 with no experience or zero experience. It can be a maximum ₹6,00,000 per month in top companies or MNCs as a role of CTO or Director with a minimum experience of 10+ years in the market.